The Period of PURPLE Crying® : Keeping Babies Safe in North Carolina. Intensive dissemination and evaluation of The Period of PURPLE Crying.

This statewide evaluation will provide information on the effectiveness of the The Period of PURPLE Crying® parent education and media programs in preventing Shaken Baby Syndrome. Through this project, the Period of PURPLE Crying was delivered within every birthing hospital in NC.

Principal Investigator: Adam Zolotor, MD, DrPH.

Funding: Centers for Disease Control and Prevention; The Duke Endowment (through the Center for Child and Family Health); Doris Duke Charitable Foundation