This statewide evaluation will provide information on the effectiveness of the The Period of PURPLE Crying® parent education and media programs in preventing Shaken Baby Syndrome. Through this project, the Period of PURPLE Crying was delivered within every birthing hospital in NC.
Principal Investigator: Adam Zolotor, MD, DrPH.
Funding: Centers for Disease Control and Prevention; The Duke Endowment (through the Center for Child and Family Health); Doris Duke Charitable Foundation